LiveRamp Holdings, Inc. Common Stock (RAMP)

Competitors to LiveRamp Holdings, Inc. Common Stock (RAMP)

Acxiom Corporation

Acxiom Corporation is a leader in data management and customer insights, similar to LiveRamp. Both companies leverage data to help businesses improve their marketing strategies and customer engagement. However, Acxiom has a longer history in the data analytics industry and offers a wider array of services in data-driven marketing, which enables them to cater to a diverse client base. Their established reputation and broad suite of products can be seen as a competitive advantage over LiveRamp.

Experian PLC

Experian PLC is a global leader in data and analytics, providing information services, including marketing solutions that directly compete with LiveRamp’s data connectivity and identity resolution offerings. Experian has the advantage of a well-established global infrastructure and extensive proprietary data, which allows it to provide comprehensive solutions that can surpass those offered by LiveRamp. Their ability to leverage vast amounts of consumer data makes them a strong competitor in the market.

Oracle Corporation 

Oracle Corporation provides a comprehensive suite of cloud-based applications and services, including data management solutions that compete directly with LiveRamp. Oracle’s strong capabilities in databases and enterprise software give it a significant edge in analytics and the integration of data solutions for large enterprises. Their extensive resources and established customer base allow Oracle to leverage its scale, making it a formidable competitor, thereby positioning it as a leader in the data-driven marketing landscape.

Salesforce 

Salesforce, primarily known for its CRM solutions, also competes with LiveRamp through its Marketing Cloud, which includes data integration and customer engagement tools. Salesforce's vast ecosystem and strong brand recognition provide a significant competitive advantage, making it easier for businesses to adopt their solutions due to existing usage of Salesforce products for CRM. This deep customer relationship and established platform can overshadow LiveRamp’s offerings in certain areas.

Segment (a Twilio company) 

Segment, acquired by Twilio, provides customer data infrastructure that competes with LiveRamp’s data onboarding and integration solutions. Both companies focus on helping businesses manage and utilize consumer data effectively, but Segment has a strong focus on real-time data integration across multiple platforms. This capability can be considered a competitive advantage over LiveRamp, especially for companies looking for agile, real-time data solutions.