Articles from True Religion

True Religion, the iconic global lifestyle, apparel and accessories brand, has partnered with beauty mogul, style influencer and creator Ari Fletcher for its Baddie in the City campaign celebrating the brand’s latest women’s collection. As True Religion’s women’s business continues to grow rapidly, Fletcher brings her unapologetic confidence to the campaign that pays tribute to those who shape culture on their own terms.

True Religion, the iconic global lifestyle brand, is kicking off 2025 with the launch of its new brand platform, “Own Your True,” as part of its corporate commitment to build on its cultural leadership position that embraces individuality and celebrates self-expression. “Own Your True” will debut during Super Bowl week with a multi-faceted paid media approach, including a campaign featuring Brazilian pop star Anitta.

True Religion, the iconic global lifestyle apparel and accessories brand, today announced that it has rebooted its loyalty program just in time for the holiday shopping season, expanding the program’s reward opportunities as well as enabling omnichannel capabilities. Formerly known as True Fam, the brand’s loyalty program has been rebranded as True Rewards and will kick off the Black Friday weekend with exclusive membership perks. This new program goes beyond simply offering discounts or promotions by offering members unique access to sports, music, and cultural experiences with True Religion collaborators and Team True content creators. It also offers an improved customer experience and is now integrated into the company’s in-store POS system.

True Religion, the iconic global lifestyle, apparel and accessories brand, today announced the expansion of its retail stores with four new locations in centers which have proven to draw demand from True Religion customers. These new stores bring the brand’s total number of physical retail locations to 51 in the United States.

True Religion, the iconic global lifestyle, apparel and accessories brand, today announced that three-time, Grammy award-winning artist and entrepreneur Megan Thee Stallion will be the face of the brand’s upcoming holiday campaign, “Where Holiday Wishes Come True,” that also features American rapper, singer, and songwriter Hunxho.

True Religion, the iconic global lifestyle, apparel and accessories brand, today announced it has partnered once again with Jayda Cheaves for the brand’s newest women’s collection, “From True Baddie, To The Baddest.” Based around Cheaves’ hyper-feminine, super sexy, and highly embellished style, the campaign embraces the ultimate in girl boss looks. Building upon the success of her campaign for last Fall’s “True Baddie” collection, the television personality, entrepreneur, and influencer will tease the collection on her social channels (@jaydacheaves) on October 9th in advance of the collection launch on October 10th.

True Religion, the iconic global lifestyle, apparel and accessories brand, today announced the launch of its new Exaggerated Icons collection. The men’s and women’s collection fuses past and present styles inspired by its original horseshoe and buddha logos, reimagined and exaggerated across t-shirts, jackets, and jeans. The 360-degree campaign, which celebrates the brand’s 22nd anniversary, stars the multi-platinum Southern rappers Flo Milli and NLE Choppa.

True Religion, the iconic global lifestyle, apparel and accessories brand, today announced the launch of its new content-creator platform, Team True. As the antidote to transactional influencer culture, Team True comprises talented individuals from the worlds of sports, music, film, fashion and more who have authentic and deep connections to the True Religion brand and its millions of consumers.

True Religion, the iconic global lifestyle, apparel and accessories brand, today announced two new jewelry licensees: K&M Accessories for Women’s Jewelry and NES Group for Men’s Jewelry. Both collections will be available for Holiday 2024 in True Religion stores, truereligion.com, and select wholesale doors where True Religion is sold.

Chief Keef, one of hip hop’s most influential artists, and his streetwear brand, Bad Weather, have collaborated with True Religion for an exclusive capsule collection. Available beginning June 18th on truereligion.com, this collection features t-shirts, hoodies, denim vests, jeans and accessories for men. This collaboration allowed both Bad Weather and True Religion to experiment with a variety of design elements, including co-branded hardware, heavyweight fabrics, vintage dyes, and unique textures. These elements pay homage to the brand's rich history while signaling future growth. Part 2 of the collection launches in Fall 2024.

True Religion, the iconic global lifestyle, apparel and accessories brand, today announced the launch of its first-ever shapewear collection, True Booty Perfector. The brand has tapped creator and entrepreneur Stas (Anastasia Karanikolaou) to star in its campaign.

True Religion, the iconic global lifestyle apparel and accessories brand, today announced American rapper, style icon, and Grammy® nominee Saweetie fronts its Spring 2024 campaign, Go There. Launching February 8, the campaign features Saweetie wearing True Religion’s resurgent women’s collection in a variety of exotic sets as the star of her own fantasy travel movie.

True Religion, the iconic global lifestyle apparel company, today announced two new kids’ sportswear licensees, Star Ride Kids and Mad Engine Global LLC. Star Ride’s distribution will include wholesale partners across the US and select LATAM countries including Mexico, Belize, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, and Panama. Mad Engine will distribute True Religion kids across Canada. True Religion’s own stores and ecommerce site will carry both collections.

True Religion, the iconic global lifestyle apparel and accessories brand, today announced a new footwear licensing agreement with Orly Corporation. True Religion’s footwear collection for men, women, and kids will launch in Fall 2024.

True Religion, the iconic global lifestyle apparel and accessories brand, today announced it will launch its first collection for pets. True Religion has partnered with Wiesner Products Inc. under its pet division, Paw NYC, to license True Religion-branded products for both dogs and cats, launching in Spring 2024. Products under license include pet apparel, beds, toys, collars, leashes, harnesses, feeders, and cold weather accessories. Two seasonal collections will be produced annually.

True Religion, the iconic global lifestyle apparel and accessories brand, today announced it has partnered with Urban Outfitters with an exclusive capsule collection for women. The full capsule is available in 50 select Urban Outfitter doors in the US and internationally, with denim styles growing to 138 doors. It is also available on urbanoutfitters.com.

True Religion, the iconic global lifestyle apparel and accessories brand, today announced its first-ever holiday campaign, Style is a Gift, will launch on October 19. The campaign has been created to celebrate True Religion as the ultimate gifting destination and features two of the year’s most stylish influencers: rapper and recording artist, Quavo; and influencer, TV personality, and entrepreneur, India Love.

True Religion, the iconic global lifestyle apparel and accessories brand, today announced it is expanding its international presence in Asia, Africa, and the Middle East. New markets include India, Indonesia, South Korea, the Philippines, South Africa, Lebanon, and Qatar, bringing its total number of markets outside the United States to 26. New stores will open throughout the Fall in cities including Mumbai, Jakarta, Manila and Johannesburg and Shanghai, Beijing and Seoul in the Spring.

True Religion, the iconic global lifestyle apparel and accessories brand, today announced the opening of its first new store since 2019, located in Atlanta’s Cumberland Mall. The 2000 square foot full-range store for men, women, and children exceeded soft opening projections by 67.9% and becomes True Religion’s 46th store in the United States and symbolizes the brand’s omnichannel strategy of easy accessibility to its core consumer demographic.

True Religion celebrates its 21st birthday with a collection featuring a colorful array of denim, activewear, and tops with iconography and amplified heritage details that nod back to their early days. To launch the 21st Birthday collection, the brand goes back to its Hip Hop music roots to kick off its Music is #MYRLGN campaign. True Religion tapped Atlanta-based rapper(s) Lil Gnar and Kaliii to get things started. The brand will later collaborate with AG Club for exclusive social content, as well as creating a custom True Religion music track and playlist produced by Dj Whoo Kid of G-Unit and Shade 45 fame.

True Religion, an iconic American apparel and sportwear brand, today announced it will enter the Home market, starting in January 2024. It has partnered with ENVOGUE to license True Religion-branded products for the bed, bath, living room, and kitchen.

True Religion, an iconic American denim and sportswear brand, today announced the appointment of Kristen D’Arcy as Chief Marketing Officer. This new role, reporting to Chief Executive Officer Michael Buckley, is an instrumental component to True Religion’s future growth strategy. In addition to driving new customers to the True Religion brand, she will be responsible for all aspects of marketing, including content creation, creative, brand, public relations, influencers, social media, partnerships, and philanthropy.

True Religion joins forces with Still Rising Corp., a leading Black-owned-and-led creative cultural agency that serves as the intersection between community, corporations, and commerce, for its annual Leimert Park Juneteenth Festival. This Black arts and culture community-driven festival will celebrate the tenets of legacy and freedom in Los Angeles’ historic Leimert Park Village on June 19th, 2023, from 12 PM PST to 9 PM PST. Established in 2018, the Leimert Park Juneteenth Festival is the largest and most attended Juneteenth Festival in the country and continues its tradition by honoring the ancestors that built the community through art, music, food, cultural programming, networking opportunities, and educational opportunities

True Religion, an iconic American denim and sportswear brand, today announced the appointment of Jim Kushner as Executive Vice President, North America Wholesale Sales, effective May 22, 2023. Mr. Kushner’s brings more than twenty years of sales expertise to True Religion and has worked in senior leadership roles for brands including Calvin Klein, Guess, Perry Ellis and Original Penguin. He reports to Chief Executive Officer Michael Buckley.

True Religion, the iconic American denim and sportswear brand, today announced its expansion into China with partner Aurorae Group, owner of EVISU Group. Plans are underway to open a mix of 65 freestanding stores and shop-in-shops by 2026, growing to a total of 108 by 2028. The Chinese market is expected to represent 10% of True Religion’s global brand volume by 2026.

True Religion, an iconic American denim and sportswear brand, today announced the launch of its new loyalty program, True Fam. True Fam is an important milestone in a series of strategic initiatives transforming True Religion into a digital-first direct-to-consumer (DTC) brand. True Fam will reward True Religion’s most loyal shoppers with a more personalized experience along with exclusive perks, event access and additional savings.

Supreme® has collaborated with True Religion® on a collection for Fall 2022. The 22-piece collection features Active and GORE-TEX groupings—available exclusively at Supreme stores and supremenewyork.com on December 1st at 11 AM EST in the United States and on December 3 at 11 AM JST in Japan.

True Religion announced today the launch of a new app just ahead of the upcoming holiday shopping season. An important new milestone in the company’s journey to becoming a digital first direct-to-consumer brand, the app will improve True Religion’s mobile shopping experience while also enabling customers to unlock exclusive offers, promotions, and product not found elsewhere. With 80% of True Religion’s ecommerce transactions coming from mobile along with more than half of new visits, the company expects the app to account for 10% of its total ecommerce sales in 2023.

True Religion, an iconic American denim and sportswear brand, today announced the appointment of Tina Blake as Senior Vice President, Women’s Design and Brand Image. This new role, reporting to Chief Executive Officer Michael Buckley, is a key component to True Religion’s expanded women’s merchandise strategy to drive incremental revenue and new customer acquisition.

True Religion today announced that Hip-Hop and R&B artist Dreezy will create an exclusive women’s collection, launching November 10 on TrueReligion.com. This collaboration, coming on the heels of True Religion’s 20th Anniversary celebration, is the iconic denim brand’s first female-focused campaign in four years.

True Religion, an iconic American denim and sportswear brand, today announced it has partnered with the Fashion Scholarship Fund (FSF) to create the True Religion x FSF Community College Bridge Scholarship, an opportunity that will support an LA-based student from an underrepresented community who desires to pursue a career in a fashion-related field. True Religion’s scholarship will also provide retail-industry leading networking, mentorship and professional development. This collaboration is a result of True Religion’s newly created Diversity Council, which hopes to create more diversity-led scholarship opportunities.

True Religion, an iconic American denim and sportswear brand, today announced the appointment of Sandip Grewal as Chief Financial/Chief Operating Officer, a new role, effective July 5, 2022. Mr. Grewal’s appointment fills a role that is critical to continuing to fuel True Religion’s growth and achieve its $500M revenue goal. He reports to Chief Executive Officer Michael Buckley.

True Religion, an iconic American apparel and accessories brand, today announced a licensing agreement with Amiee Lynn for True Religion’s women's belts category. Amiee Lynn will lead the design of 16 unique styles, available in a variety of colors, which will feature True Religion’s logo as well as the brand’s classic horseshoe and Buddha symbols.

True Religion, an iconic American apparel and accessories brand, has tapped Soldier, a London-based artist and skateboarder from Nigeria, for an exclusive capsule collection that is set to bring Soldier’s camouflage prints to life. The collection, featuring t-shirts, denim jackets and jeans, hoodies, cargo pants and hats, unites Soldier’s art with True Religion’s unique style, modernizing the ’90s and 2000s iconic camouflage hip-hop uniform and reflecting Soldier’s message of unity and peace throughout the streetwear community.

True Religion, an iconic American apparel and accessories brand, today announced an exclusive licensing agreement with Concept One Accessories and Capelli/Ballet, divisions of GMA Group, for True Religion men's, women's and children's cold weather accessories, fashion headwear, and jewelry, as well as women’s handbags, small leather goods, and hair accessories.

Chief Keef, one of hip hop’s most influential artists, has designed an exclusive collection in collaboration with True Religion as part of the brand’s year-long 20th anniversary celebration. This partnership comes at the height of Chief Keef’s decade-long influence in the music industry and ten years following the release of the 2012 song, “True Religion Fein”. True Religion and Chief Keef have been synonymous since the release with the artist vocalizing his adoration for the aspirational brand, making this collaboration a must for the fans who support both the artist and the True Religion brand.

True Religion, an iconic American denim and sportswear brand, today announced the appointment of Scott McCabe as Senior Vice President, Ecommerce. He is a top ecommerce leader with a proven track record of growth with some of the most renowned omnichannel retailers including Columbia Sportswear, Tailored Brands, Macy’s, GAP, and Banana Republic.

True Religion, an iconic American apparel and accessories brand, today announced that ecommerce sales on this year’s Cyber Week rose to a record-setting $7 million. These sales represent the largest volume week in the Company’s history, reflecting a 45% increase in sales for the week over 2020. The company also announced that during this same period, its conversion rate and traffic rose 20% and 15%, respectively.

True Religion, an iconic American apparel and accessories brand, today announced the launch of its upcoming, limited-edition capsule collection in partnership with 2 Chainz on Wednesday, November 17, 2021. As part of the collaboration, True Religion is sponsoring 2 Chainz’ ‘The T.R.U. REALigion Ten Year Anniversary Tour’, a nod to the rapper’s 2011 ‘T.R.U. REALigion’ mixtape with DJ Drama, which featured 2 Chainz wearing True Religion denim head-to-toe. The throw-back collection will consist of denim jackets, hoodies, tees, and accessories and will be available online at truereligion.com, at each tour location (Chicago, IL, Myrtle Beach, SC , Charlotte, NC, Atlanta, GA, Silver Spring, MD) and in select UK retailers, including in-store and online at Selfridges, and online at Brother2Brother.co.uk.

Supreme® has worked with True Religion® on a collection for Fall 2021. The collection consists of a Denim Trucker Jacket, Hooded Sweatshirt, Denim Cargo Pant, Beanie, and 6-Panel*— all exclusively available at Supreme stores and supremenewyork.com on September 30, 2021 at 11 a.m. EDT in the United States and on October 2, 2021 at 11 a.m. JST in Japan (*Supreme/True Religion 6-Panel available at a later date.)