Totem Compass Achieves Record Adoption at Lost Lands, Its Largest Festival Deployment Yet
Totem, Inc. today announced its largest real-world deployment yet of the Totem Compass, the offline, wearable navigation tool built for live events. At Lost Lands Festival in September, up to 3,500 Totems were estimated to be on-site—representing 4–6% festival-wide adoption. Combined with overwhelmingly positive feedback coming from the event, this cements Totem’s status as essential gear for music lovers navigating massive crowds without reliable cell service.
Totem Compass Sees Breakout Adoption at EDC Las Vegas with Thousands of Users, Launches Offline App to Enhance User Experience
EDC Las Vegas marked a major milestone for the Totem Compass, the viral friend-finding wearable built for music festivals and beyond. With thousands of units in use throughout the event, the weekend became Totem’s largest real-world deployment to date. Attendees on-site claimed that they “couldn’t walk for more than a minute or two without seeing a group with Totems around their necks.”
Parent Obsession Cements Totem Compass as SXSW's Most Viral Product for Second Straight Year
A year after their viral debut, Totem returned to the 2025 South by Southwest Expo with a show-stopping interactive booth and live demos of their flagship product, the Totem Compass—the screen-free wearable that helps people find their loved ones without cell service or internet connection. For the second year in a row, live-recorded TikTok from the Expo floor went viral, surging to over 1.8M views in less than 48 hours.
