Articles from Suzy

Seasoned financial leader joins executive team to drive scalable, profitable growth across the organization

New AI-powered voice methodology delivers authentic consumer insights at scale

NEW YORK, Nov. 20, 2024 (GLOBE NEWSWIRE) -- Suzy, a leading market research and consumer insights platform, today announced its recognition in The Software Report's prestigious 2024 Top 100 Software Companies list. This accolade is a testament to Suzy's commitment to driving innovation and empowering organizations with real-time consumer insights to make informed, data-driven decisions.

NEW YORK, Oct. 29, 2024 (GLOBE NEWSWIRE) -- Suzy, a leading market research and consumer insights platform today announced the appointment of Grady Leno as the company’s new Chief Product & Technology Officer. Grady joins Suzy with an impressive track record in product leadership, innovation, and digital transformation, having spearheaded product strategies for high-growth tech companies across various sectors.

NEW YORK, Oct. 08, 2024 (GLOBE NEWSWIRE) -- Suzy, a leading consumer insights platform, is proud to announce that it has completed its initial ISO/IEC 42001:2023 certification audit from its certification body. This important milestone underscores the company’s commitment to responsible AI management, transparency, and accountability in AI deployment. By achieving this recommendation, Suzy demonstrates its dedication to the ethical use of artificial intelligence, risk management, and adherence to stringent operational standards.

NEW YORK, Sept. 24, 2024 (GLOBE NEWSWIRE) -- Suzy, a leading market research and consumer insights platform today announced the promotion of Katie Gross, Chief Customer Officer, to President. Gross has played a pivotal role in driving Suzy's mission to revolutionize consumer insights for the world’s leading brands. Her new leadership position reflects the company’s commitment to continuing its rapid growth and innovative approach to market research.

Speed of Culture Live!, an extension of Suzy’s popular Speed of Culture Podcast in partnership with Adweek, will feature marketing visionaries from leading brands including Pepsi, NY Times, TikTok, DoorDash, e.l.f. and many others while taking guests on a journey into the evolving landscape of culture-driven consumer trends.

NEW YORK, June 27, 2024 (GLOBE NEWSWIRE) -- Suzy, a leading consumer insights platform, is proud to announce its successful completion of the ISO/IEC 27701:2019 certification, a prestigious international standard for privacy information management systems (PIMS). This milestone builds upon Suzy's robust data security framework established by its previous ISO/IEC 27001:2013 certification and its new ISO/IEC 27001:2022 certification also earned this year.

NEW YORK, April 01, 2024 (GLOBE NEWSWIRE) -- Suzy, a leading end-to-end market research software platform, is thrilled to announce the renewal of its partnership with ADWEEK, a leading source of news and insights covering marketing, media, and technology, for the podcast, The Speed of Culture. The partnership, which first took the ADWEEK Podcast Network by storm in 2022, is set for an exciting extension over the next two years, beginning April 1st.

NEW YORK, Sept. 12, 2023 (GLOBE NEWSWIRE) -- Suzy, a leading end-to-end market research software platform, today announced a groundbreaking partnership with Indiana University's Kelley School of Business.

Over 250 Professionals Gathered to Learn About Suzy’s Latest Innovations and Explore the Future of Market Research In Our New AI-Driven World

NEW YORK, June 08, 2023 (GLOBE NEWSWIRE) -- Suzy, an innovative leader in the consumer market research space, has today announced a partnership with Market Research Institute International (MRII) and its academic partner, the University of Georgia (UGA). Leveraging their industry-leading expertise, Suzy will supercharge its educational offering, Suzy Academy, initiating the partnership with an endorsed course on qualitative research that sets new benchmarks for the industry.

Suzy, a leading provider of consumer insights, today announced the launch of Data Explorer as part of its research cloud offering. Designed to unlock powerful insights from quantitative data, this innovative data analysis tool represents Suzy's initial venture into the realm of AI-powered data analysis.

Suzy, a leading end-to-end market research software platform, today announced the hiring of Kimberly Bastoni as its first Chief Revenue Officer (CRO). This announcement comes as Suzy continues to accelerate its growth in the market research industry now serving 400+ customers across 22 different industries.

Suzy, a connected market research cloud, has surveyed 1000 consumers to understand attitudes towards Generative AI tools. The report, which is available for free download today, offers insights on consumer behavior, usage, concerns, and feelings towards AI.

Suzy, a complete end-to-end consumer insights platform, integrates quant, qual, and high-quality audiences into a single connected research cloud. Disrupting the fragmented market research landscape, Suzy lets enterprises conduct iterative research at scale with agency quality rigor—at a fraction of the cost.

Consumer insights platform Suzy announced its global offering today. With the addition of Global Audiences to Suzy’s research cloud, it’s now easy for brands to obtain global insights on the most integrated, end-to-end research platform.

Suzy, integrates quantitative and qualitative research tools, along with a high-quality, proprietary audience network in one connected research cloud. With the addition of Focus Groups, researchers and marketers now have a powerful range of tools for discovering qualitative insights.

Suzy, a leading market research platform, announced today its acquisition of beauty-focused research platform Poshly.com. The acquisition expands Suzy’s category presence and qualitative research capabilities, including the recent launch of Suzy Home, its new in-home usage testing (IHUT) offering. Doreen Bloch, CEO of Poshly, joins Suzy as Vice President of Audience Management to oversee the operational rollout of Suzy Home, and drive growth in Suzy Live, Suzy’s in-depth interview solution that supports consumer electronics, beauty, CPG, F&B, and retail clients with their physical product research needs and drives more confident product launches. Doreen's mission at Suzy is to grow and diversify Suzy's audience, and give clients more opportunities to engage with consumers.

Following Suzy’s annual State of the Consumer Summit last week, the leading market research software platform announced today the launch of Suzy Home, an in-home usage testing (IHUT) solution that enables consumers to physically test products and provide comprehensive feedback to brands. The world’s largest enterprise companies will now be able to leverage Suzy’s proprietary audience and its unique combined qualitative and quantitative analysis capabilities to deliver deep insights from consumers’ hands-on experiences.

Suzy, a leading market research software platform, announced today the closing of a $50 million Series D funding round led by H.I.G. Growth Partners, an affiliate of H.I.G. Capital and joined by existing investors Rho Capital Partners, Bertelsmann Digital Media Investments, Foundry Group, Triangle Peak Partners, and North Atlantic Capital. This latest round of investment more than doubles Suzy’s funding raised thus far, bringing total funding to nearly $100 million.

Suzy, a leading market research software platform announced today the appointment of Sofia Hernandez, Head of North America Business Marketing at TikTok, to its Board of Directors. Hernandez is a global marketing veteran with over 18 years of experience working with the world’s largest consumer brands. She previously served as Suzy’s Chief Client Officer, before joining TikTok to build marketing solutions that help brands engage with relevant communities through creative storytelling.