Articles from LTK

LTK, the first and largest Creator Commerce™ platform, is announcing a suite of new product updates designed to make the consumer and creator experience more connected and community-driven. The LTK app updates are led by two major social features, including Public Profiles and two-way Chat messaging, along with a suite of new features like a new visual and AI-powered global search, marking the next chapter in LTK’s evolution into a trusted, creator-led social platform.

Today, TIME revealed its fifth annual TIME100 Most Influential Companies list, spotlighting businesses making an extraordinary impact around the world, and LTK has earned a place among them.

LTK, the first and largest creator-led shopping platform, today announced a groundbreaking partnership with Warner Horizon’s The Bachelor to launch a new shopping experience for Bachelor Nation fans. The official Bachelor Nation LTK channel is now available - introducing a new way for fans to engage with their favorite reality TV franchise.

LTK, the first and largest creator marketing platform, is making a landmark move in the media and advertising industry by launching its first-ever LTK Creator Upfronts on Tuesday, May 13 at 12:00 p.m. ET in New York City.

LTK, the first and largest Creator Commerce™ platform, is announcing an all-new consumer app that expands beyond shopping to deliver a video-first experience to watch all content from creators near you and in major cities around the world. With the new LTK app, you control your feed with the ability to discover creators by interests and location, and for the first time, can see and connect with friends on LTK. For Creators, LTK is introducing new content editing tools in the LTK Creator app designed for a more seamless experience.

LTK, the first and largest creator commerce platform, announced its sixth annual Most Loved Awards based on the collective voice of hundreds of thousands of LTK Creators and a community of 40M+ consumers. LTK Creators drive more than $5B in sales annually and with a catalog of more than 450M products, the Most Loved winners represent the top trending products from the past year across fashion, beauty, shoes, jeans and more. New categories this year include active, furniture, home accessories and recipes, reflecting the increasing influence of lifestyle content creators in shaping purchase decisions beyond fashion and beauty.

LTK, the first and largest influencer marketing platform, today released findings from its 2025 Creator Marketing Trends Report, highlighting the growing influence of creators in shaping consumers habits and the broader consumer experience. In the ever-evolving landscape of commerce, creators have become a cornerstone of consumer trust and inspiration, particularly among Gen Z and Millennials, through building highly-engaged communities. Creators are proven trusted guides in the consumer journey - from driving in-store and online purchases to shaping brand trust and preferences.

LTK, the first and largest influencer marketing platform, today released findings from its second annual brand study in partnership with Northwestern University’s Retail Analytics Council, unveiling key insights in creator marketing for 2025. With the creator marketing industry expected to reach $24B by the end of this year, creators remain a top digital marketing investment for 2025 due to their ability to efficiently engage audiences and drive significant impact across multiple channels. Based on insights from top marketing decision-makers at leading global brands, the study revealed investment trends, creator strategies and the multidimensional impact of creators.

LTK, the first and largest Creator Commerce™ platform, is announcing an all-new LTK Gift Guide experience for creators and their communities. Just in time for the holiday shopping season, LTK is making it easier for creators to create, share and track Gift Guides in the LTK Creator app and launching a new, dedicated section on creators’ LTK for their communities to find all their Gift Guide content. Powered by the recently launched Products Tab, this new experience is making LTK the best destination for creators and their communities this holiday season.

LTK, the first and largest Creator Commerce™ platform, unveiled its annual LTK Awards at LTK Con 2024, the company’s 12th annual creator conference. LTK announced the winning creators and brands who are trailblazing Creator Commerce with their engaging content and strategic approach, across multiple categories.

LTK, the first and largest Creator Commerce™ platform, is announcing LTK Co-Pilot, a groundbreaking, free suite of tools changing the way creators manage their businesses. Designed to take the work of content creation and community management off of creators’ plates, LTK Co-Pilot empowers creators to optimize their business for maximum success and focus their time, money and energy.

LTK, the first and largest influencer marketing platform, is launching two innovative solutions on the LTK Brand Platform, including the new LTK Leaderboard and LTK Power Gifting. Together, these advanced tools, powered by LTK AI, help brands connect directly with their top-performing creators, build authentic creator partnerships, and scale their impact faster than ever before.

LTK, the first and largest Creator Commerce™ platform, is launching major updates to its LTK Creator app, including the new Product Commission Comparison and dedicated Search Tab. The updates give creators more control to maximize their earnings by arming them with the most powerful data set and discovery tools. Powered by LTK AI, leveraging hundreds of millions of proprietary data points across 1M brands, 8,000 retailers, a growing catalog of 450M+ products and billions in sales, LTK’s new updates put creators in the driver’s seat to make the best, most informed decisions for their business.

LTK, the first and largest Creator Commerce™ platform, is launching new customization features that further enhance the LTK DM experience for creators and shoppers. LTK DM - the free, automatic direct message tool for LTK Creators’ communities to seamlessly go from inspiration on Instagram to shopping a creator’s LTK - now enables LTK Creators to personalize the trigger words and direct messages for their community. In addition, LTK Creators now have faster access to the commissions from the sales they drive, nearly $5B annually, with weekly payouts.

LTK, the platform that powers Creator Commerce™ unveiled its 2024 Holiday Shopper Study, showcasing the latest consumer trends ahead of the busiest shopping season of the year. LTK pioneered creator commerce that has reshaped the retail industry with consumers shifting their shopping habits to creators and purchasing more than $4B through LTK Creators.

LTK, the platform that powers Creator Commerce™, is launching a brand new LTK app video experience for shoppers. LTK is transforming its app to be video-first, ensuring that creators can confidently and reliably reach their communities every day on the LTK platform. As part of this video transformation, LTK is introducing two new features, Full-Screen Continuous Video and Daily Drops.

LTK, the platform that powers Creator Commerce™, is launching LTK DM, a new free feature for LTK Creators to instantly share the shopping details of their Instagram posts directly with their community. Just by commenting “Shop” on an LTK Creator’s Instagram post, LTK DM will immediately send shoppers an automated direct message with a direct link to that creator’s LTK featuring the product recommendations in the post.

LTK, the platform that powers Creator Commerce™, is unveiling new Shopper Alerts in the LTK shopping app designed to create an even better shopping experience. Rolling out this month, Shopper Alerts feature new badges on products that have a “Price Drop” or are “Back in Stock” - helping shoppers easily find the best deal and get updates on products featured by LTK Creators. The new badges will be displayed throughout the LTK shopping app wherever a shopper sees a product listed and don’t require any extra work from creators.

LTK, the platform that powers Creator Commerce™, is launching a suite of new updates designed to enhance the creator-led shopping experience for the hundreds of thousands of LTK Creators and their shopping communities of a combined 40 million monthly shoppers. A creator’s LTK Shop is the headquarters for their communities to access and shop all their recommended products, and the updates further deliver on making it the best shopper experience without any cost to the creator. LTK is unveiling a new Products Tab for easier search, dynamic and longer format storytelling posts for richer context on products and new technology to improve the shopper flow.

LTK, the platform that powers Creator Commerce™, proudly announces that its Co-founder and President, Amber Venz Box, has been named to Inc’s seventh annual Female Founders list. The list honors a bold group of 250 women whose innovations and ideas are shaping the world into a better place.

LTK, the platform that powers Creator Commerce™, is marking a significant evolution of the platform with the launch of a new suite of tools and features designed to deepen creator relationships with their communities. LTK is now built for community engagement, enabling LTK Creators and their followers to meaningfully connect.

LTK, the platform that powers Creator Commerce™, unveiled two new solutions to help brands accelerate their creator marketing programs with Connected TV (CTV) advertising and LTK 360, a full-funnel influencer marketing measurement and analysis platform. These offerings come at a time when brands are increasingly seeking innovative ways to engage consumers and maximize the effectiveness of their marketing investments - leaning on the authenticity of creators and consumers’ trust in them.

LTK, the platform that powers Creator Commerce™, announced its fifth annual Most Loved Products of the Year based on the collective voice of hundreds of thousands of influential LTK Creators and a community of 40M+ shoppers, showcasing the must-have and trending items.

LTK, the platform that powers Creator Commerce™, today released its Creator Journey 2024™ Shopping Trends report, showcasing the impact creators have on consumer behavior and how they are reshaping the traditional consumer purchase journey.

LTK, the platform that powers Creator Commerce™, is introducing its new AI solution, LTK Match.AI. In beta, this innovative software is already transforming how brands find and cast creators for marketing campaigns, significantly enhancing performance and profitability for both parties. With the creator marketing industry now estimated at $21B, 80% of brands said they increased creator budgets in 2023 and 92% of brands plan to have even higher creator marketing budgets in 2024 according to LTK’s recent brand study. LTK Match.AI is the personalized matchmaking solution that instantly connects the best creators with brands for maximum performance.

LTK, the platform that powers Creator Commerce™, today released findings from a brand survey in partnership with Northwestern University’s Retail Analytics Council, revealing the insights and biggest trends in creator marketing for 2024. As we enter the next wave of the estimated $21B creator marketing industry, brands and retailers are investing more than ever in creators because they are seeing the critical role they play in brand building across the entire marketing funnel, from awareness to consideration and conversion. The study revealed investment trends, business impact and strategies for creators from the top marketing decision makers at leading global brands.

LTK, the platform that powers Creator Commerce™, unveiled its annual LTK Creator Awards and LTK Brand Awards at LTKCon 2023, the company’s 11th annual creator conference. LTK announced the winning creators and brands who are trailblazing Creator Commerce with their engaging content and strategic approach.

LTK, the platform that powers Creator Commerce™, today unveiled LTK Marketplace - the company’s latest innovative solution built to empower creators and brands to easily connect and collaborate on brand partnership opportunities. LTK Marketplace is an expansion of the company’s influencer marketing platform; brands have already invested more than $2.5B in influencer marketing through the LTK platform. Early results of LTK Marketplace are remarkable with the number of weekly brand-creator campaigns growing 300% in the first month.

LTK, the platform that powers Creator Commerce™, is introducing LTK Comments, a new tool for creators to deepen relationships with their community directly on their LTK shop. For the first time, creators and shoppers will now be able to message directly, in an open community forum, on creators’ LTK Shops. LTK is launching the new feature to enable shoppers to connect directly with the creators they love, and in turn, LTK Comments empowers creators to nurture their most valuable followers - their shoppers.

LTK, the platform that powers Creator Commerce™, is strengthening its proven creator-powered e-Commerce marketplace with the launch of Buy Now with LTK Cart. In the last 12 months, consumers have purchased more than $4B in products from creators on the LTK shopping platform, and with this launch, LTK is deepening its e-Commerce integration with merchants for creators to deliver a seamless shopping experience for their community. The in-app cart and checkout experience delivers a faster discovery-to-purchase flow for shoppers, reducing friction and helping drive higher conversion rates for creators and brand, retail and manufacturer partners.

The holiday season is traditionally the busiest time of the year for shoppers and retailers alike. As creator commerce revolutionizes the retail experience, consumers are changing the way they approach their holiday shopping. The new LTK Holiday Shopper Study reveals insights into the evolving behaviors, trends and preferences as we head into the biggest shopping season of the year.

The vast majority of Gen Z women (92%) acknowledge that their beauty or wellness routines are influenced by online creators, illustrating the trust and power creators hold in driving consumer behavior. 78% of Gen Z and 61% of Millennial women rank creators as their most trusted source for beauty recommendations, with social media ranking as the number one platform where they discover new beauty products, according to the new report released by creator-guided shopping platform, LTK.

LTK, the pioneer of creator commerce, today announced a new update to the LTK Shopping App, unlocking quick discovery of product deals from the creators you follow. The all-new Deals tab was added to the app’s main navigation as a dedicated destination built to highlight creators’ sale finds from top brands. As shoppers continue to find ways to shop smarter, the new Deals tab automatically pulls in product deals and sales curated by hundreds of thousands of LTK Creators to help shoppers easily discover and shop in one location.

LTK, the global creator marketing platform, today released the findings of its 2023 Back to School Shopper Study, revealing insights into consumer behaviors and attitudes towards back-to-school shopping this year. Back to school is one of the biggest retail moments of the year with 65% of the general population intending to shop during this time, and despite economic concerns, 81% of shoppers plan to spend the same or more as last year with purchase decisions driven by price and quality. As shoppers begin their shopping journey, more are turning to creators for help as a majority of the general population (63%) now shop creator recommendations.

LTK, the pioneer of creator guided shopping, today released its 2023 Summer Style Trends Report, unveiling the top fashion trends for the summer season and how consumers are finding their style inspiration. According to the new report, Gen Z women seek style inspiration and guidance from TikTok and creators. The number one summer style trend set to dominate amongst Gen Z and Millennials is the Clean Girl Aesthetic, with Florals as a close second.

LTK, the global creator marketing platform, is celebrating the first anniversary of its award-winning self-serve marketing platform,, LTK Connect, with a significant milestone. In just one year, LTK Connect has reached 1,000 direct-to-consumer brands integrated into the ecommerce platform, providing them instant access to premium lifestyle creators to easily build and manage influencer marketing campaigns. LTK Connect was purpose-built to help brands of all sizes and budgets quickly scale their business through the power of LTK creator guided shopping.

LTK, the creator-guided shopping platform, today announced the appointment of Allison Yazdian in a newly created role -Senior Vice President of Creator Growth and Success. In her role, Yazdian will be responsible for expanding the creator growth and success organization, with a focus on developing strategies and programs designed to empower creators to grow their businesses on the LTK platform, as the creator economy experiences rapid growth and the number of creators turning to LTK continues to grow. Creators applying to the LTK platform increased by nearly 80% year-over-year.

LTK, the creator guided shopping platform, today announced a new major milestone for creators on the platform - $2 billion invested in LTK Creators through the LTK Platform. LTK is purpose built to empower lifestyle creators to be as economically successful as possible; the platform monetizes their content and influence, creating multiple lines of revenue for professional creators. This landmark achievement underscores the value LTK Creators bring to their communities and the entire retail system.

LTK, the global creator marketing platform, today released its latest Gen Z Shopper Study, uncovering shopping behaviors and trends of the generation that will make up the largest consumer segment in just a few years. According to the new report, creators are driving a majority of Gen Z’s shopping decisions online and in stores with 75% of Gen Z saying they make purchases online from creator recommendations (21% higher than the general population) and 77% are now shopping in store from creator recommendations.

LTK, the creator guided shopping platform, announced today that it has been nominated for Best Apps, dApps and Software in the E-Commerce and Shopping & Retail categories in the 27th Annual Webby Awards. Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), is the leading international awards organization honoring excellence on the Internet. IADAS, which nominates and selects The Webby Award Winners, is comprised of Internet industry experts including Questlove, DJ and Producer; Tan France, Fashion Designer, Television Personality & Author; Natalie Guzman, Co-President & CMO, Savage X Fenty; Quinta Brunson, Writer, Director and Actor; Ziwe Fumudoh, Comedian and Writer; Reshma Saujani, Founder, Girls Who Code; LeVar Burton, Actor, Podcaster and TV Host; Takashi Murakami, Artist; Samantha Bee, Comedian; and Tracy Chou, Founder & CEO, Block Party.

LTK, the global creator marketing platform, today launched social media advertising for brands to further leverage LTK Creator content to drive business outcomes. The new LTK Boost™ advertising solution allows brands to amplify creator collaboration content directly from the creator’s social media handles – leading to higher engagement and conversion.

Over the past year the influencer marketing industry remained resilient and continued to grow in its role and impact for marketers, reaching an estimated value of $16.4 billion1. And, in 2023, the creator marketing industry shows no signs of slowing down. LTK, the creator-guided shopping platform and global creator marketing platform, today released its State of Creator Guided Shopping Trends Report to help brands as they look to harness the power of creators to grow their business.

LTK, the creator guided shopping platform, announced its fourth annual Most Loved Awards, celebrating shoppers’ must-have items across fashion, beauty, fitness, family and home from the past year. Using proprietary LTK Influencer Benchmark™ data to evaluate millions of products curated, shared and recommended by LTK Creators, the top-performing products were selected based on engagement, impressions and sales.

LTK, the creator-guided shopping platform, today announced Patricia Gonzales as the company’s first Chief People Officer (CPO). LTK invested in tremendous growth in the past several months - expanding teams in the U.S. and internationally by more than 60% in less than a year. As CPO, Gonzales will be responsible for overseeing all people operations - uniting the teams and advancing the organization to further make LTK a best place to work.

LTK, the creator-guided shopping platform, today announced the expansion of its executive leadership team with the addition of Jeremy Paterson as General Manager of International. With operations now on five continents and recently expanding its presence beyond its core markets of the UK, France, Germany, Brazil, Australia, China and South Korea, and into Italy, Spain, The Netherlands and New Zealand, LTK is aggressively growing its three-sided marketplace for brands, shoppers and creators around the world.

LTK, the creator-guided shopping platform, unveiled its annual LTK Creator Awards 2022 and inaugural LTK Brand Awards at LTK Con 2022, the company’s 10th annual creator conference. LTK announced the winning creators and brands who are trailblazing creator commerce with their engaging content and strategic approach.

LTK, the creator-guided shopping platform, announced today at LTKCon 2022, the company’s 10th annual creator conference, the next era in the platform’s shopping experience - Buy Now on LTK. Coming soon, LTK shoppers will be able to purchase select products without leaving the LTK shopping app for the first time ever for a more convenient and seamless experience.

LTK, the creator-guided shopping platform and global influencer marketing leader, announced the all-new LTK Creator app - the platform for hundreds of thousands of the world’s premier lifestyle creators to monetize content and manage their business.

LTK, the creator-guided shopping platform, is introducing new features to strengthen creator discoverability on the platform and help shoppers find new creators that match their style. With a mission to empower creators to be as successful as possible, this new matching feature will make creators more easily discoverable by the millions of people enjoying the app and helps new shoppers find new favorite creators to inspire them.

Even though it’s still months away, shoppers are already looking forward to and getting ready for the holiday season. Today, LTK - the global influencer marketing platform - released its new Holiday Shopping Predictions Report, a new study of U.S. consumers which uncovers how shoppers are planning to tackle the holidays this year. As concerns about inflation continue, consumers are shifting their holiday shopping plans to save money, while still planning to focus on self-care and their homes.

LTK, the global influencer marketing platform, has partnered with Stripe, a financial infrastructure platform for businesses, to power instant, simplified and secure creator payments for the new LTK Connect self-serve solution. LTK Connect is purpose-built to empower brands of all sizes and budgets to easily build and scale programs with premier, commerce-focused creators that help drive awareness and sales. The new partnership reduces the time from completed work to payment from months to seconds for creators.

Back to school shopping is one of the biggest retail moments of the year and this season will be defined by two main factors: affordability and convenience. LTK, the global influencer marketing platform, today released findings from its Back to School Shopping Trends Report. While inflation is altering shopping behaviors, consumers are finding ways to manage price pressures and inventory shortages. They’re shopping earlier, shopping online, and relying on creators to help make purchase decisions.

LTK, the global influencer marketing platform, is announcing a $1 million investment this year to help fuel the growth of small, direct-to-consumer brands through creator-guided shopping. The investment provides financial support and co-investment through the new LTK Connect platform, a self-serve solution that helps brands of all sizes build and manage creator marketing programs.

LTK, the Creator Commerce™ platform for people to shop products tried and styled by real people, is introducing new updates to the popular and growing LTK shopping app. The introduction of new product reviews by verified creators aims to help reduce return rates by giving details on the product fit and materials within the LTK app – a destination to discover and shop styles curated by creators, across all lifestyle verticals. In addition, personalized product search and fresh creator-shopper matching features are designed to help give shoppers an even easier shopping experience through the app.

LTK, the largest global influencer marketing platform, is launching its new self-serve solution that enables brands of all sizes to directly build, manage and scale their influencer marketing plans across publishing platforms, including the LTK shopping app. LTK Connect provides an efficient end-to-end solution for brands to create and manage creator campaigns - from identifying and directly communicating with thousands of commerce-focused LTK creators - to performance tracking, image licensing and payments.

LTK, a pioneer of the creator economy and the largest creator-driven marketplace, launched its first ever national brand campaign today in the U.S. Through a series of TV films, billboards and digital ads, LTK puts 30 real creators front and center to share their stories and how they deliver a better shopping experience through the LTK shopping app.

LTK, a pioneer of the creator economy and the largest creator-driven marketplace, today announced the expansion of its executive leadership team with the addition of Ty Amell as Chief Technology Officer. As part of the round of funding that valued the Dallas-based company at $2 billion, LTK committed to aggressive expansion to accelerate the growth of its three-sided technology platform. Amell joins the organization to grow and lead the engineering team to scale the world-class platform globally. Working closely with Amber Venz Box, co-founder and President of LTK, and Baxter Box, co-founder and CEO of LTK, Amell will head the development of new products and features that will power creators, brands and shoppers around the world in the next era of commerce.

The results are in! Out of millions of products across thousands of retailers, there were a select few that stood out in 2021 for earning the LTK Creator stamp of approval. To celebrate the best of the internet, LTK assembled its annual Most Loved Products of the Year Awards featuring the top sellers across fashion, beauty, fitness, family and home.

The creator economy is rapidly accelerating as brands expand the ways they are growing affinity and sales through creators. LTK, the global influencer marketing platform that works with more than 5,000 brands to power creator commerce, released its annual Brand Influence Forecast for 2022 to reveal the top influencer marketing trends and considerations among brands.

LTK (formerly rewardStyle and LIKEtoKNOW.it), pioneer of the creator economy and the largest global influencer marketing platform, today announced a round of funding that values the Dallas-based company at $2 billion.

The purchasing power of digitally native, influencer-savvy Generation Z continues to be one of the most important and talked about factors for strategic digital marketers worldwide. A study conducted in June 2021 by LTK, the largest creator-powered marketing platform, further underscores this, identifying that 92% of Gen Z adults ages 18-25 make purchases based on influencer recommendations, putting them above advertising by brands or retailers, celebrities and store associates.

New research by LTK, the largest creator-powered marketing platform, finds that influencers casted by brands for campaigns and collaborations actually drive double the sales that are being directly tracked because of a sizeable core group of their followers called, “Influential Shoppers.”

While there are signs that the commercial impacts of Covid-19 are improving and the economy is starting to rev again, many brand marketers are faced with how to balance general societal optimism with the ongoing uncertainty of the pandemic’s impact on shopping behaviors this holiday season.

LTK, the largest global digital marketing platform powered by creators, is expanding its services to allow brands to build, manage and scale their influencer marketing plans first-hand, across all publishing platforms and the LTK shopping app.

rewardStyle, the industry’s dominant monetization platform for influencers and parent company of the popular LIKEtoKNOW.it shopping app, announces today a strategic rebrand to LTK. The company is unifying its two brands for consistency and simplicity and will now operate its entire platform under one brand name.