Articles from AppDirect

AppDirect, the world's leading B2B commerce platform, today announced its success in attaining AWS Advanced Tier Services Partner status within the AWS Partner Network (APN), recognizing the company’s deep expertise and proven success in empowering businesses to adopt, optimize and scale on Amazon Web Services. This new achievement cements AppDirect as a leader in driving cloud adoption in the channel to unlock new growth opportunities for advisors and their customers. It also strengthens AppDirect’s position with Amazon, one of the world’s largest technology companies, to leverage the AWS platform and sales ecosystem to uncover new possibilities and advance business outcomes.

AppDirect, the world's leading B2B commerce platform, today announced the expansion of its board of directors with the addition of Burt Podbere, CFO at CrowdStrike. AppDirect anticipates crossing the $1 billion threshold in gross annual recurring revenue over the next 18-24 months. AppDirect has been making waves across the tech ecosystem with recent platform acquisitions that fuel its vision to become the everything store for businesses through their partner channel. AppDirect’s vision and strategy is led by its CEO and co-founder Nicolas Desmarais who has been able to bring together some of the industry’s most accomplished minds, like Podbere, to help propel its growth and build its vision on how to revolutionize how businesses buy, sell, and manage technology.

AppDirect, the world's leading B2B subscription commerce platform, today announced the launch of its AI-led everything store for B2B procurement at Thrive, its upcoming annual tech conference. Taking place in Austin, Texas, from August 25-27, 2025, Thrive is the only event of its kind for organizations selling third-party technology services. This event brings together companies that are leading the path in accelerating their B2B sales success along with channel experts, Fortune 500 companies, and top technology companies from around the world.

AppDirect, the world's leading B2B commerce platform, today announced a first-of-its-kind move to power the next era of AI-driven business services: the acquisition of Broker Online Exchange (BOX), North America's leading retail energy network. Through this acquisition, AppDirect is continuing to expand and redefine how their partner network can sell, manage and optimize the critical services their customers rely on.

Emanuel Bertolin, Chief Revenue Officer of AppDirect, has been named a 2025 Channel Influencer Award winner by Channel Futures.

AppDirect, the world's leading B2B commerce platform, today announced it has acquired Firstbase, an IT asset management platform that supports customers globally to procure and manage the equipment deployed within their organizations. Through this acquisition, Firstbase's platform functionality will integrate into AppDirect's platform, providing AppDirect’s advisor community with a single destination for their end customers to manage their telecom, software and IT assets.

AppDirect, the world's leading B2B commerce platform, today announced it’s been named a Leader in The Forrester Wave™: Marketplace Development Platforms, Q4 2024 report, scoring the highest in the current offering and strategy categories. The report evaluates nine top marketplace platform vendors and positions AppDirect as a Leader, earning the highest score possible in 25 criteria, including customer experience front end, customer success program, search, promotions, AI, vision, innovation, roadmap, and adoption.

AppDirect, the world's leading B2B subscription commerce platform, today announced its intent to acquire vCom Solutions, an IT lifecycle management software and managed services company. With this acquisition, AppDirect’s advisors and their end customers will gain access to vCom’s award-winning AI-powered software platform, vManager®, vCom’s comprehensive suite of IT spend managed services, while also gaining access to its robust buyers’ club, QuantumShift.

AppDirect, the world's leading B2B subscription commerce platform, today announced its annual event, Thrive, set to take place in Chicago, Illinois, from Sept. 17–19, 2024. Thrive is the only event of its kind for organizations selling third-party technology services. This event brings together companies who are leveraging marketplaces to lead the path in accelerating their B2B sales success along with channel experts, Fortune 500 companies, and top technology companies from around the world.

AppDirect, the world’s leading B2B commerce platform, today announced it has acquired Builtfirst, a leader in self-service marketplace platform technology. AppDirect has over a decade of experience in digital commerce. Adding the Builtfirst platform into AppDirect’s suite of solutions further expands AppDirect’s ability to help companies of all sizes with their marketplace needs, becoming the single source destination for marketplaces.

AppDirect, the world's leading B2B subscription commerce platform, today announced the launch of AppDirect AI, a simple and secure marketplace and creation studio that accelerates organizations’ ability to create, adopt, and benefit from AI apps. What sets AppDirect AI apart is its users’ ability to create an AI app within minutes using their choice of proprietary data sources, in a fully secure environment that protects the privacy of their data.

AppDirect, the world's leading B2B subscription commerce platform, today announced that Chief Revenue Officer Emanuel Bertolin and Chief Operating Officer Renée Bergeron have been named to the CRN 2024 Channel Chief list. This marks the first time two senior AppDirect channel leaders have been recognized as channel chiefs in the same year—Bergeron was named on the list in 2023 and 2022—a major endorsement of their unwavering commitment to fortifying the channel through innovative solutions and a unified approach.

AppDirect, the leading B2B subscription commerce platform in North America, today announced it has secured USD 100 million [approximately CAD 136 million]1 in funding from global investment group CDPQ. This new investment will support innovative financing options for technology advisors through the AppDirect Capital Invest program, allowing them to access flexible capital to transform and scale their business. Building upon the initial USD 80 million financing from CDPQ in 2021, this new investment increases the total program funding to USD 180 million.

AppDirect, the world's leading B2B subscription commerce platform, today announced the development of its AppDirect AI Marketplace, an upcoming marketplace solution that allows technology providers and channel partners to easily create no-code personalized AI bots to enhance customer experiences and streamline operations. AppDirect's AI Marketplace is designed to empower users to easily transform AI bot ideas into reality without needing any coding skills, while also offering a secure platform for sharing and effectively monetizing bots in various marketplaces.

AppDirect, the world's leading B2B subscription commerce platform, today released key findings from its IT Business Leaders 2024 Outlook Report. The study, conducted by independent research firm Propeller Insights, dives into how IT business leaders feel about their security posture in a world where the technologies they embrace to grow and thrive are also vulnerable to constant and increasing threats.

AppDirect, the world’s leading B2B subscription commerce platform, today announced its expanded commercial partnership with Vodafone Business, a leading technology communications company helping organizations succeed in a digital world and keeping society connected. This partnership enables AppDirect technology advisors to sell Vodafone Business’ unique communications services in the channel and gives both companies increased access to international markets.

AppDirect, the world's leading B2B subscription commerce platform, today announced it has acquired ADCom Solutions’ Network Operations Center (NOC) and VEEUE platform. ADCom Solutions is a premier managed services provider that has been designing, implementing, and providing full management capabilities for complex IT environments globally for over 35 years. This acquisition will enable AppDirect to launch a suite of managed network and infrastructure services available through its channel of 10,000 technology advisors, providing VEEUE access to the largest network of technology advisors.

AppDirect, the world’s leading B2B subscription commerce platform, today announced that it has acquired TBI, one of the leading technology service aggregators in North America. This combination significantly increases AppDirect’s existing contingent of technology advisors and further confirms its position as the top destination for advisors to grow and diversify their revenue streams.

AppDirect, the world’s leading B2B subscription commerce platform, today announced the unification of its AppSmart advisor business under the AppDirect brand.

AppDirect, the world’s leading B2B subscription commerce platform, today announced that StrataCore, a premier technology advisor for cloud, connectivity, security, and data services, has selected AppDirect as its exclusive partner to fuel its future growth.

AppDirect, the world’s leading B2B subscription commerce platform, today announced plans to unify its AppDirect and AppSmart entities under the AppDirect brand. Until now, AppDirect has been serving technology advisors and their customers under the AppSmart brand. Customers will start seeing changes related to this alignment on the company’s platforms, website, and social media in January, 2023.

AppDirect, the world’s leading B2B subscription commerce platform, announced today that they are collaborating with Intuit to expand distribution of business management solutions. Intuit, the global financial technology platform behind QuickBooks, TurboTax, Mint, Credit Karma, and Mailchimp, will immediately offer QuickBooks Online on the AppSmart Marketplace, which serves more than 10,000 technology advisors and hundreds of thousands of business customers. The AppSmart Marketplace provides technology advisors access to a broad portfolio of technology and business solutions, as well as a set of powerful management tools to help them manage and grow their business. This addition offers AppDirect technology advisors and customers greater options to buy and sell cloud-based financial management solutions.

AppDirect®, the leading subscription commerce platform company, today announced that it has acquired ITCloud.ca, one of Canada’s preeminent cloud technology providers. With this acquisition, AppDirect expands the geographical footprint in Canada of its AppSmart business, which is focused on helping simplify how channel partners and businesses find, buy and manage technology, and gains full end-to-end Microsoft capabilities. By joining AppDirect, ITCloud.ca will be able to significantly scale its existing business and expand the portfolio of solutions it offers by accessing more than 600 leading SaaS technology and telecommunications vendors in the AppSmart catalog.

AppDirect®, the leading subscription commerce platform company, and Caisse de dépôt et placement du Québec (CDPQ)1, a global investment group, today announced an investment of USD 80 million (CAD 100 million) to launch AppDirect Capital, which offers a set of innovative funding programs dedicated to the growth and transformation of channel partners. CDPQ’s investment will accelerate AppDirect Capital’s AppSmart Invest program, previously launched this year, which provides flexible capital for technology partners to transform or scale their business with AppSmart, as well as other forthcoming financial products.

AppDirect®, the leading subscription commerce platform company, today released a new report that reveals the characteristics that enable individuals to drive organizational change in increasingly complex, high-stakes digital environments. Titled “The Digital Hero Mindset: The Traits People Need to Innovate in a Technology-Driven World," the report outlines four broad traits—vision, passion, curiosity, and tenacity—that define "digital heroes," people who are successful in leading digital change initiatives. Moreover, the research details how these traits influence each other to create flywheels that are critical to driving innovation, as well as practical steps leaders can take to find and support digital heroes within their organizations.

AppDirect®, the leading subscription commerce platform company, today announced it has signed a new commercial partnership with CUON and its parent company, TerraSky, to expand its presence in Japan and deliver on the AppDirect mission to make technology universally accessible so anyone can thrive in the digital economy. This partnership is expected to help grow operations across the APAC region and deliver on an end-to-end customer journey to drive platform adoption across the region. CUON and TerraSky will be responsible for managing sales, project delivery, professional services, and technical support for AppDirect customers in Japan.

AppDirect®, the leading subscription commerce platform company, today announced a new collaboration with Adobe that makes Adobe’s leading products—including Adobe Creative Cloud, Adobe Document Cloud, and Adobe Sign—available in the AppDirect Network Catalog. Adobe Authorized Resellers can now take advantage of a closely co-developed integration to sell and manage Adobe licenses through Adobe’s VIP Marketplace without expensive and time-consuming manual processes, allowing for faster scale, a better customer experience, and increased revenue.

AppDirect®, the leading subscription commerce platform company, today announced the appointment of John Cooley as Chief Financial Officer. Cooley is the latest addition to AppDirect’s fast-growing C-suite amid impressive growth momentum.