Miami, FL - August 4, 2025 - A new collective is quietly reshaping the digital creator landscape. 2739, a business-focused creator collective co-founded by entrepreneurs Malina McIvor and Keighly Hart, distinguishes itself from traditional creator groups by taking a disciplined, data-driven approach to helping creators turn online influence into a long-term income.
Following their own success in the e-commerce space, McIvor and Hart launched 2739 to fill a growing gap in the creator economy: the need for real business infrastructure. 2739 functions like a business accelerator that teaches creators how to think like marketers, manage like entrepreneurs, and monetize like professionals.
“After generating more than $4 million in TikTok Shop sales and turning our own success into a lifestyle where our husbands became stay-at-home dads, we wanted to create a system for others to achieve real financial independence,” said McIvor, Co-Founder of 2739. “This meant building a training ground where creators learn how to run a business, not just make content.”
Members undergo structured, challenge-based coaching designed to build content discipline and sales strategy. The program walks creators through every phase of the sales funnel, from building awareness at the top to converting purchases at the bottom. By leveraging psychology-backed messaging, pricing strategies, consumer behavior insights, and real-time performance data, the program aims to maximize both visibility and revenue. 2739 emphasizes data-backed decisions and repeatable systems that help members move beyond unpredictable virality.
The collective also addresses the operational side of creator-led businesses by offering access to legal, financial, and administrative support. Members receive:
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Lawyer-led trainings on business formation, contracts, and liability protection
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Financial literacy sessions, including tax strategy and cash flow planning tailored for creators
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Strategies on hiring and managing virtual assistants (VAs) to increase efficiency and scale sustainably
The collective’s model also encourages peer accountability and personalized support, organizing creators into smaller pods that meet regularly to track progress and share feedback. Members also benefit from weekly office hours with the founders and advanced training on Amazon reviews, UGC strategy, and multi-platform growth to diversify income streams beyond TikTok.
“2739 is not a casual hype house. It’s not about chasing the algorithm,” said Hart, Co-Founder. “We’re creating the most educated, structured, and profitable creator class of 2025, and we’re doing it quietly through results.”
According to the founders, during a recent 14-day campaign, 200 creators within the 2739 ecosystem reported a combined $2 million in TikTok Shop sales. This demonstrates the collective’s effectiveness across a diverse community of aspiring and established creators, from SAHMs, doctors, teachers, construction workers, and office workers.
With the creator economy maturing and the demand for infrastructure and education growing, 2739 positions itself at the intersection of community, commerce, and professional development. The collective offers a blueprint for turning influence into income built not on chance, but on systems.
To be a part of the growing 2739 creator collective, please visit https://stan.store/KM2739/p/2739--join-the-movement.
Socials: @MamaMalinaaaa and @khthreedigital
Media Contact
Company Name: 2739
Contact Person: Malina McIvor
Email: Send Email
Phone: (773) 273-9264
Country: United States
Website: https://stan.store/KM2739/p/2739--join-the-movement