Sirata Beach Resort Completes $25 Million Guest Rooms and Suites Renovation

Resort Will Transition to a Tapestry Collection by Hilton

The beloved Sirata Beach Resort announces the completion of its $25 million guest rooms and suites renovation, as well as the lobby and fitness center. Owned and managed by Columbia Sussex, the Sirata Beach Resort will transition to a Tapestry Collection by Hilton property once Phase II of the renovation is complete. The Tapestry Collection is comprised of independent boutique hotels, each rich in cultural charm and deeply connected to its destination.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250731763946/en/

Beloved Sirata Beach Resort completes $25 million renovation of guest rooms, suites and lobby.

The resort is located directly along the Gulf Coast waters of St. Petersburg Beach, Florida, one of TripAdvisor’s top-rated beaches in the country. The resort provides guests with delectable beachfront dining and the unique-to-the area experience of walking straight from their room or the pool onto the resort’s private beach.

The Beachwalk allows guests to enjoy the tropical landscape from sunrise to sunset while strolling from one end of the resort to the other right along the beach. Just a short distance from Fort De Soto Park, John’s Pass Village and Boardwalk, St. Pete Pier and downtown St. Pete, the Dali Museum, Clearwater Marine Aquarium and Busch Gardens Tampa Bay, Sirata Beach Resort is the perfect beachside getaway for families, couples, and multi-generational travelers.

The fresh look of the resort’s guest rooms and suites reflects the sun-kissed climate, white sand beaches, calm waves, and gentle breezes, where generations of families have been vacationing since the 1960s.

The design includes furnishings and soft goods with subdued profiles balanced against the strength of solid forms and bold shapes with impressive beauty, clean lines and understated color contrasts that evoke a relaxed minimalist warmth.

All 228 guest rooms, including 80 suites and many with beach and bay views, have been renovated to reflect the new design philosophy, coupled with contemporary and playful accents. The complete redesign of the hotel’s guest rooms included the appointment of entirely new furniture and furnishings.

Abundant natural light fills the rooms and suites, which feature sandy neutral color palettes with accents of the sunset and sea reflected in the art. Accents of ochre, terracotta and blue grays with ocean tones, anchored by sun bleached white walls, juxtaposing natural wood, blue and green sea glass, with many pieces textured, weathered and woven into contemporary designs, are thoughtfully curated artistic focal points.

Additionally, each guest room is designed for optimal rest and productivity with architectural framing, contrasting finishes and thoughtful solutions to enhance a guest’s stay, such as:

• Large bathrooms with walk-in showers and extra storage
• Convenient wall outlets, lamp outlets and nightstands outfitted with USB ports for multiple electronic devices
• Luxurious bedding with cotton-rich linens and fluffy pillows
• High-speed Wi-Fi and a large desk with a well-lit workspace, comfortable chair and plug-in panels
• 55-inch flat-panel TVs with the Hilton Entertainment Package, including premium cable and movie channels to keep guests well-entertained
• In-room coffee bar
• Strategically placed mirrors, including back-lit vanity mirror and full-length mirrors

The Sirata Beach Resort offers a wide array of amenities and services including daily fitness classes, watersports, one on-site restaurant, beachfront bar and swimming pool, volleyball courts, beach and pool cabanas, crafts and games.

Beach and pool lounges, towels, boogie boards, noodles, washer/dryer use and weekly entertainment with the area’s greatest local bands provide something for everyone from sunup to sundown.

The resort offers 30,000 square feet of flexible meeting space with both indoor / outdoor options, including nine different meeting spaces including two ballrooms, several breakout rooms, beachfront tent pavilion, and outdoor decks. For meeting planners needing a bigger block of rooms, the adjacent Sirata Beach Hotel offers an additional 125 guest rooms.

For more information about Sirata Beach Resort call +1 727-363-5100 or visit https://www.hilton.com/en/hotels/piepbup-sirata-beach-resort-st-pete-beach/

About Columbia Sussex:

Columbia Sussex is a private hotel company based in Crestview Hills, Kentucky. Celebrating its 50^th anniversary in 2022, the company was founded in 1972 and is owned by the Yung family and headed by William J. Yung III, president. Columbia Sussex owns and operates hotels across the United States, from Arizona to Alaska, Texas to Ohio and Florida. The company currently operates 44 hotels under three different brands including Marriott Hotels, which includes Renaissance, Westin and JW; Hilton Hotels and Resorts, which includes Tapestry and Curio Collections, and Hyatt Regency. Full-service hotels and resorts such as The Boulders Resort Golf & Spa, part of Hilton’s Curio Collection, in Carefree, Arizona, Marriott Phoenix Resort at The Buttes in Tempe, Arizona, Westin Atlanta Airport, Hilton Clearwater Beach Resort and Spa in Clearwater, FL, and Marriott Myrtle Beach Resort at Grand Dunes, South Carolina, Westin Washington, DC City Center and Westin Downtown Dallas collectively illustrate the breadth and depth of Columbia Sussex’s management expertise. In March 2024, the new JW Marriott St. Maarten Beach Resort and Spa opened.

Columbia Sussex is one of the largest Marriott franchisees in the country and has been aggressively implementing a renovation program to various Marriott properties, including Hilton Beachfront Resort & Spa Hilton Head Island, Columbia Marriott, Marriott Anchorage Downtown, Marriott Albuquerque, Marriott Greensboro Downtown, Marriott Dallas Las Colinas, Marriott Melville, Marriott Indianapolis North, Marriott Tampa Westshore, Marriott Albany, Marriott Orlando Airport Lakeside, Marriott Savannah, Marriott Phoenix Airport and Marriott Sanibel Harbour Resort and Spa. For more information, visit www.columbiasussex.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250731763946/en/

St Pete's Beloved Sirata Beach Resort Completes $25 Million Renovation to Guest Rooms and Suites