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‘The Mind Company’ Launches New Brand Identity, Setting the Global Standard for Mental Fitness in the Digital Age

via Business Wire

With Over 80 Million Downloads, The Mind Company Expands its Science-Backed Portfolio with Spark: A Breakthrough in Lifelong Learning

Elevate Labs, the mobile-app developer dedicated to improving mental wellness through brain training and mindfulness tools, today announced its official rebrand to ‘The Mind Company,’ a portfolio company of award-winning, science-backed apps built to enhance users’ mental fitness. Fueled by groundbreaking research and world-class design, The Mind Company empowers millions to sharpen their minds, cultivate calm, and unlock new knowledge every day.

This rebrand arrives at a critical cultural inflection point: Brain fog and cognitive overload are at record highs, with one-third of adults reporting persistent brain fog and nearly two-thirds experiencing some level of cognitive difficulty that interferes with daily life. It's against this backdrop that The Mind Company is spearheading a mental fitness revolution, rooted in the peer-reviewed Cognitive Fitness Framework (CFF). Just as the physical fitness revolution reshaped how we care for our bodies, The Mind Company is reimagining how we should care for our minds, championing small, achievable daily actions that add up to lasting strength. Every mind is different, but the goal is the same: greater clarity, resilience, and knowledge to live better every day.

Since launching the Elevate brain training app in 2011, Elevate Labs has been a pioneer in the consumer digital health space. And now, with 80M+ downloads across its portfolio, The Mind Company is building the world’s most advanced ecosystem of mental fitness apps: award-winning, science-driven, and designed for real-world impact. The Elevate app, winner of Apple’s App of the Year, targets cognitive abilities like communication, math, processing speed, and memory skills, while the Balance app, named Google's Best App of 2021, guides users through personalized meditations for improved stress, sleep, focus, and mood. Following their unprecedented success, The Mind Company team is soon launching Spark: a first-of-its-kind puzzle app that transforms curiosity into daily learning, making lifelong knowledge collection both addictive and fun.

"Over the past decade, Elevate Labs has helped millions of people improve their minds, and it's been incredible to see the impact our apps have on daily life," says Founder and CEO Jesse Pickard. "Reintroducing ourselves as The Mind Company is more than a new name, it's a bold commitment to leading the field of mental fitness. We're excited for the day when mental fitness is as universal as physical fitness, and our team, driven by real-world results, is proving that technology can do more than entertain; it can strengthen the way we think, focus, and feel."

In a world overwhelmed by endless scrolling, The Mind Company champions ‘positive screen time’—experiences that make every minute on your phone an investment in a sharper, healthier mind. Users report significant benefits: In a survey of more than 4,200 adults who use Elevate, 81% reported feeling mentally sharper, and over half reported a reduction in mindless scrolling. In a survey of 3,700 adults who use Balance, 85% said their overall mental and emotional well-being improved, and 81% said they cope with anxiety better.

"With AI increasingly doing the heavy lifting of our thinking, people are right to be concerned about the long-term costs for mental sharpness, judgment, and resilience,” says The Mind Company’s Chief Science Officer, Dr. Jen Huberty. “But the solution isn’t to reject technology. It’s to use it more wisely. The Mind Company’s suite of apps demonstrates how tech can empower people to reclaim their focus, strengthen their core cognitive skills, and support their emotional well-being in lasting ways.”

Today marks the introduction of The Mind Company, and with the launch of Spark slated for later this year, the company enters a new era: A bold new chapter in revolutionizing mental fitness, combating cognitive decline, and empowering every mind to thrive.

About The Mind Company

The Mind Company is at the forefront of mental fitness and firmly believes that caring for your mind is just as important as caring for your body. It has a portfolio of award-winning, science-backed apps built to strengthen mental fitness. Through Elevate, Balance, and the upcoming Spark app, The Mind Company helps millions of people around the world improve key cognitive and mental wellness skills. Elevate, named Apple’s App of the Year, boosts real-world skills like communication, math, and memory through engaging brain training games and puzzles. Balance, selected as Google Play’s App of the Year in 2021, delivers personalized meditations and wellness tools to improve stress, sleep, focus, and mood. And Spark, coming soon, makes learning and discovery feel effortless through delightful daily puzzles designed to expand your knowledge of the world. Rooted in research and powered by technology, The Mind Company is making daily mental care easy to fit into your existing routine. Learn more at themindcompany.com.

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